source: prnasia
The visual director for the silk and cashmere marketing campaign is Olivier Zahm, editor-in-chief of France's Purple Fashion magazine. He is presenting new UNIQLO perspectives by capturing the elegance that silk and cashmere can add to daily life. He selected flowers as the main aesthetic motif for the silk line to symbolize feminine beauty. For the cashmere line, chairs serve as the core visual element to convey the sensual feeling of the material. The chairs are a symbol of the comfort and intimacy of home, which is a reflection of the pleasure of wearing UNIQLO cashmere directly against the skin.
British fashion model Lily Donaldson is promoting the silk collection, while American actress Chloe Sevigny is modeling the women's cashmere range. World-renowned photographer Ryan McGinley is the photographer of the campaigns, as well as the model for the men's cashmere collection.
The visual director for the silk and cashmere marketing campaign is Olivier Zahm, editor-in-chief of France's Purple Fashion magazine. He is presenting new UNIQLO perspectives by capturing the elegance that silk and cashmere can add to daily life. He selected flowers as the main aesthetic motif for the silk line to symbolize feminine beauty. For the cashmere line, chairs serve as the core visual element to convey the sensual feeling of the material. The chairs are a symbol of the comfort and intimacy of home, which is a reflection of the pleasure of wearing UNIQLO cashmere directly against the skin.
British fashion model Lily Donaldson is promoting the silk collection, while American actress Chloe Sevigny is modeling the women's cashmere range. World-renowned photographer Ryan McGinley is the photographer of the campaigns, as well as the model for the men's cashmere collection.