Which brand have created Online Communication that excited you?

Hey Guys,

I am curious which brands have created online content that excited you?

For me personally the Art of Trench from Burberry was very interesting.

Another examples is the new FCUK 'campaign' in which you can create your own ad video online, choosing from different sequences and songs they provide you with. ( it is a competition)

Any other interesting examples? :)

X,
Kiti